Moving people closer to their potential without sacrificing who they are
Unfiltered Sporting Minds offers evidence based sport psychology without making it feel clinical or uptight
It is curious, conversational & built around you being in front of us
Human, caring & unfiltered
Sessions create space to explore thoughts, emotions & experiences openly…
- Sometimes that means listening
- Sometimes it means challenging an idea
- Sometimes it is sharing a different perspective
- Sometimes it is learning a new skill
Every part of the conversation has a reason behind it, but it can still feel relaxed, collaborative & enjoyable!
The “Unfiltered” part is about authenticity: understanding who you are, what matters to you & how you can perform while continuing to live in line with your values
“Sporting Minds” reflects that this support is not only for performers but it is for everyone who makes sport possible
The 3Ps
You are more than the result & outcome
USM looks at the person, the professional & the performer together
Person
The human being underneath everything else
Relationships, family, work, money, bereavement, menopause & mental health all matter too
Professional
How you prepare away from competition
Sleep, nutrition, the gym, purposeful training, routines, habit tracking & choosing the right support
Performer
What happens in the sporting moment
Confidence, anxiety, mental preparation & psychological skills that help you participate & compete
What USM believes in
Authenticity
Making space for who you really are & helping you act in line with what genuinely matters to you
Integrity
Honest, justified & evidence backed support
One answer will not fit everybody, so we will do what we say & adapt to you
Empathy
Whatever matters to you matters to us
We listen, stay curious & work with you, not at you
Collaboration makes the work possible & humour helps it feel human
‘Proper psychology’ shouldn’t feel like a burden!
Meet Richard
dr of Sport & Exercise Psychology (SEPiT)
Rich is a Doctoral candidate in Sport & Exercise Psychology @ Liverpool John Moores University
One-to-One, delivering a workshop or presenting research, his aim is to make it useful, relatable & human
Rich’s network in sport keeps USM connected to people with top experiences, insight & expertise
Experience across sports:
Footballers at Champions League, Premier League, EFL & National League clubs
Coaches & culture work at EFL academies and Premiership Rugby academies
Cue Sports players competing on the Ultimate Pool and Snooker World Tour
International squads preparing for their World Cup – coaches & wider staff & players
Human support, real conversations
One-to-One sessions are collaborative & conversational, without making the work feel clinical or uptight
It might sound silly, but it’s like having a chat with a friend who is just really good at supporting sportspeople!
Research into practice
Rich’s VAR research mapped the literature to identify areas of saturation & gaps in methods & concepts
Here he is presenting the work at the World Congress on Science & Soccer (WCSS 2025) at Ibrox in Glasgow